Frequently Asked Questions

faq

Learn more about our advertising services, benefits and policies through the Frequently Asked Questions below. If you don’t see the information you need, feel free to contact us.

What is the percentage of population makes up the gay and lesbian community?

Approximately 3.5% – 4% of Americans identify themselves as being lesbian, gay, bisexual or transgender according to the Williams Institute.

Is this site free to advertise?

No, as with most advertising, there is a cost associated.

How many people use your site?

Hundreds of thousands of visitors use our site each year. This traffic generates almost 2 million page views and makes our site a leader in this advertising vertical.

How do we reach the community?

First our network of websites allow us to be highly ranked for organic search on Google, Bing and Yahoo. We also spend thousands of dollars in online pay per click advertising to help drive traffic and attention for our site.

What are the benefits of advertising to the Gay and Lesbian community?

The Gay and Lesbian community is an affluent niche market that not many people are actively seeking their business. With almost a trillion dollars in annual spend, this vertical is highly lucrative for those that pursue and support it. This community is often a forgotten sector but for those that target it, the return is great.

Are people really that ignorant in 2016?

Unfortunately, yes. Advancements have been made but we must continue to make a clear path for Equal Rights and Equality for all.

What areas have the highest percentage of the gay population?

According to a study by the Williams Institute, New York City, Los Angeles, Chicago, and San Francisco have the highest population. However, San Francisco, Seattle, Atlanta, Minneapolis, and Boston have a higher percentage of their residents whom are gay.